Through our #LetGo philosophy we will dial up our inspiration, empowerment and empathy. Even though we feel strongly about our cause, we are never preachy or pushy but always positive, warm, empathetic and woman-to-woman. Through our warmth we can even convey a touch of humour and humanity – the kind of observational humour that women show other women. More than anything, our tone of voice should be like one of us talking to a friend we care about.