Facebook provides a wide ranging and encompassing online social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker.
5 Reasons Why Facebook Drives Consumer Buying - Infographic
Its impact is also starting to be seen as influencing consumer decisions as people notice online comments by friends on Facebook and make purchases based on this sharing.
Facebook’s role in the socialization of the online buying process continues to expand as it entrenches its presence as the social network of choice globally for over 800 million users. In fact it is is predicted that Facebook will hit the 1 billion user mark by August.
Some of the power of Facebook in the online shopping environment is in its ability for people to share what products they like to their friends and also highlight their buying decisions