The Coleman Acquisition Coleman's products were distributed through mass mer¬chandisers, sporting goods chains, and outdoor specialty stores. Coleman was the world's leading manufacturer of lanterns and stoves for outdoor recreational use. Its families of products accounted for $860 million in sales in 1996. Coleman's major cus¬tomers included Wal-Mart, Kmart, Target, Home Depot, Price/Costco, and Canadian Tire. Sales to Wal-Mart and Sam's accounted for 15 percent of Coleman's 1996 rev¬enues. International sales accounted for about 33 percent of company revenues in • 1997; Coleman products were sold in 100 countries, with 80 percent of foreign sales concentrated in Europe and Japan. Coleman's strongest competitors .ranged from Rubbermaid and Igloo (a subsidiary of Brunswick Corporation) in coolers and jugs to American Camper (another Brunswick subsidiary) and Dayton Hudson in lanterns and stoves to Honda, Kawasaki, and Yamaha in power generators. Other principal com¬petitors included Kelty, Nike, American Camper, and Jan Sport in backpacks; Sears in tents and pressure washers; Hot Springs in hot tubs; Eveready and Radovan in flash¬lights and other lighting products; and First Alert, Nighthawk, and American Sensor in smoke detectors and other safety and security products. The company had strategic ini¬tiatives in place to introduce new products and to expand its presence in foreign mar¬kets. Coleman products and the Coleman brand had a good reputation among consumers for quality and superior customer service.