Chapter 2 Yields & Price
1. Philippines Airlines used to fall into the trap of increasing revenues by decreasing her fares. How did PAL fall short of the target?
2. An airline manager once informed the CAB that airline yield and fares usually go hand in hand with each other. Please make explicit observation on this statement.
3. Some researchers believe that the revenue obtained by an airline is not the most critical thing in airline financial status. If that is correct, what is the MCF? How about yield? Does it play a critical role in airline financial status? How?
4. Once BA has exercised fares from LHR to BKK and v.v. unilaterally. What is your opinion on this? What actions the Government could do for the benefits of the Country?