People are like place where have good location (convenient to purchase) with them. Durability and comfort are necessary in part of product (4Ps) because consumer is like good quality and interested in various design and focus on the brand value that companies bring to create new innovation of Nike shoes. While companies have to design Package and Appearance of Nike shoes for attract the customer. Finally is Promotion, usually Thais is like the discount, so Company have to create promotion that focus on discount. In the advertising, company might to advertise about discount by presenter who popular in that time, to get interest from customer while be advertise of company. However, this conclusion is the part of consumer who buys Nike shoes. And whole information, companies can use to be the line improvement of their company.