The study of Factors affecting the buying behavior of skin cream for sun protection of student Nakhon Ratchasima Rajabhat University This is qualitative research and the research methodology is a survey using questionnaires.
Population
The target population is the female student fourth- year 30 people of majoring in Business English, Nakhon Ratchasima Rajabhat University
Researcher collects the questionnaires during September and October 2016.