1. Low loyalty to red bull
2. Low switching cost
3. Health issues
4. Low valur perceived
5. Many subsitutes
6. Over average price
7. More price sensitivity due to economic situation
Consumer Evaluation
RED BULL with sugar:
Demographics
Men and women aged 16-29
Geographics
Mainly people who are situated in the city, as they are likely to be really busy and tired. Red Bull seems to have a cooler in most bars and clubs in the city as well as in convenient stores.
Psychographics
People who are tired / stressed and want to relax and have fun.