The brand is quickly becoming a forerunner of sustainability in the sportswear sector—and beyond. It’s leading the cross-industry Sports Infinity project, aimed at developing new, recyclable materials for the production of easily customizable sporting goods. In a groundbreaking partnership with Parley for the Oceans, adidas introduced the world’s first shoe with an upper made entirely from recycled ocean plastics. Including plans to reduce the distribution of plastic bags, adidas’ initiatives have earned it third place in the Global 100 Most Sustainable Corporations in the World index.