Having a Customer Experience Geo-Location solution that automatically builds accurate traffic and QoE maps to enable the identification of congestion hotspots, customer-impacting quality issues and network problems would help. It would allow MNOs to isolate the subscriber, their location, handset, and activity to fix network issues faster. With this information, MNOs could increase their ROI by targeting problem areas and focusing their efforts on network optimization solutions for those specific areas, driving profitability. The right solution would allow MNOs to plan for the future based on trends derived from the analytics. This type of automated deep dive into customers’ habits could free up time for engineers to concentrate on proactive initiatives for future network optimization.