This research aims at developing a conceptual framework and
valid prepositions on the impacts of Customer Relationship
Management (CRM) dimensions on call center performance. The
researchers primarily used qualitative approach that involves
initial qualitative interview and detailed literature reviews of
academic literatures and industry reports on CRM and customer
contact centers. Evidence from the extant literatures and the call
center managers interviewed suggested that there exist positive
relationship between CRM dimensions, perceived service quality,
inbound first call resolution and caller satisfaction. Based on
these findings, this study proposed a conceptual framework
through which the impact of CRM on inbound call center
performance can be measured. Given that this paper is based on
qualitative approach, there is need to embark on empirical data
gathering to validate the conceptual model presented. Very
important in this research is that it avails academics the
knowledge of the theoretical linkages that exist between CRM
dimensions and inbound call center operations. It equally
provides opportunity to the contact center management on the
benefits that are inherent in measuring the impact of CRM
dimensions on perceived service quality, inbound first call
resolution and caller satisfaction.