3. Why do you want to work in this industry?
Don’t just say you like it. Anyone can do that. Focus instead on your history with that particular industry, and if you can, tell a success story.
“I love to shop. Even as a kid, I spent hours flipping through catalogues.” NO
“I’ve always loved shopping, but my interest in retail marketing really started when I worked at a neighborhood boutique. I knew our clothes were amazing, but that we weren’t marketing them properly. So I worked with management to come up with a marketing strategy that increased our sales by 25% in a year. It was great to be able to contribute positively to an industry I feel so passionate about, and to help promote a product I really believed in.”