Although BRF improved slightly on its previous ranking of twentieth in 2013
to seventeenth in 2016 Global Index, it is still amongst the lowest scoring
companies.
- BRF claims that delivering better nutrition is part of the company’s strategy,
however, this commitment could be made more evident by codifying it in a
mission statement or policy and by explaining more fully how it intends to
operationalize that commitment. BRF’s nutrition strategy is not applicable
company-wide but limited to Brazil.
- As in 2013 Index, BRF did not adopt a robust Nutrient Profiling System (NPS)
to guide its reformulation efforts.
- BRF should extend its commitments relating to marketing to children. It should
also begin to commission audits of its compliance with its policy and publish the
findings.
- The company could strengthen its approach to helping consumers achieve
healthier lifestyles by supporting programs implemented and designed by third
parties with relevant expertise.
- BRF should disclose any formal labeling policies it has and these should be
applied globally.
- BRF’s efforts to address undernutrition could be strengthened by developing
and providing fortified foods that address the specific needs for undernourished
people in priority developing countries. It could also support other initiatives
designed to prevent and address undernutrition in priority markets