cuLturAL probLeMs
top Management support
Management support is the driving force in electronic
commerce applications in corporations.
According to Delone top management support is
the most crucial factor for information technology
applications in SMEs (1988). In particular, without
the support of top management in decision-making
process, it is not possible for SMEs to realize
structural and technological transformation in
electronic commerce by making required decisions
and moreover without their support, any initiative
regarding this matter may become unsuccessful
(Grandon and Pearson, 2004).