The Thai culture also is well-known for its reputation in the service industry. “Thai spa culture offers alternative therapies with its inherited tradition of herbal practice that has been proven to give excellent results for health and well-being, both holistically and scientifically,” notes Sarah Kajonborrirak, president and founder of Sivalai Spa. “It’s part of a variety of spa treatments from the genuine tradition of the Thai people that has been practiced for more than 3,000 years.”