HOW HAVE YOU TRIED TO MAKE POS BECOME PART OF THE CULTURE OF YOUR COMPANY?
Like most companies, we do client surveys where 5 is outstanding and 1 is negative. We have always obsessed over the scores of 1, 2 and 3 and tried to get rid of those. To change our culture we tried something different. We decided to look at the scores of 4 and 5 and figure out why were we outstanding. We wanted to study outstanding successes — why we were great as opposed to failing — and extend the lessons to other areas. We want to know how to be a 5 company — how to define it, how to measure it, and how to replicate it. I happened to be in France three or four weeks ago. I was talking about positive principles with our French employees, and they were struggling a little bit. I asked, ‘‘So how do we get to be 5s?’’ They kind of looked at me very quizzically. I wondered if it was a language translation problem. Should I have said it in French? They responded: ‘‘No, we don’t even measure anything north of 3.’’ So I asked: ‘‘How do you know when you’re outstanding?’’ It was a completely new idea to them. They said: ‘‘We don’t.’’ Then I asked them to try something. ‘‘Tell me when you have been outstanding. Tell me when you’ve seen our organization at its best.’’ One person stood up and said, ‘‘Well I’ve seen our employees at our best, and I’ve seen us be a 5, just today. We have had people at the Charles De Gaulle Airport 24/7 for the last week greeting relocated employees who are coming back after being forced to evacuate Japan after the earthquake and tsunami.’’ We are a relocation company, so we helped these people move there. She said, ‘‘They had to leave all their goods behind them. They have no place to live. They are being forced back into this country. We were there greeting them at the airport, helping them find a place to live, giving them bottled water as they get off the plane, helping them get back into France as quickly as we can. No other company is doing that. We are the only ones out there doing it on behalf of our clients.’’ And I said, ‘‘That’s it. You’re a 5. You’re helping people when they’re the most vulnerable in their lives. That’s to be celebrated. It’s positively deviant and so different than everybody else.’’ My job not only in France, but also throughout the whole firm is just to make sure people have the vision and the tools, and then I get the heck out of the way because they’ll do it. It is important to try to create a culture that not only allows but also encourages positive deviance. We were fortunate to later win the 2010 JD Power Award for Service in our Real Estate Franchise business and three ‘‘Trippel Survey’’ awards for outstanding client service in our Relocation Company.
วิธีได้คุณจึงพยายามทำ POS ที่กลายเป็นส่วนหนึ่งของวัฒนธรรมของบริษัทของคุณ Like most companies, we do client surveys where 5 is outstanding and 1 is negative. We have always obsessed over the scores of 1, 2 and 3 and tried to get rid of those. To change our culture we tried something different. We decided to look at the scores of 4 and 5 and figure out why were we outstanding. We wanted to study outstanding successes — why we were great as opposed to failing — and extend the lessons to other areas. We want to know how to be a 5 company — how to define it, how to measure it, and how to replicate it. I happened to be in France three or four weeks ago. I was talking about positive principles with our French employees, and they were struggling a little bit. I asked, ‘‘So how do we get to be 5s?’’ They kind of looked at me very quizzically. I wondered if it was a language translation problem. Should I have said it in French? They responded: ‘‘No, we don’t even measure anything north of 3.’’ So I asked: ‘‘How do you know when you’re outstanding?’’ It was a completely new idea to them. They said: ‘‘We don’t.’’ Then I asked them to try something. ‘‘Tell me when you have been outstanding. Tell me when you’ve seen our organization at its best.’’ One person stood up and said, ‘‘Well I’ve seen our employees at our best, and I’ve seen us be a 5, just today. We have had people at the Charles De Gaulle Airport 24/7 for the last week greeting relocated employees who are coming back after being forced to evacuate Japan after the earthquake and tsunami.’’ We are a relocation company, so we helped these people move there. She said, ‘‘They had to leave all their goods behind them. They have no place to live. They are being forced back into this country. We were there greeting them at the airport, helping them find a place to live, giving them bottled water as they get off the plane, helping them get back into France as quickly as we can. No other company is doing that. We are the only ones out there doing it on behalf of our clients.’’ And I said, ‘‘That’s it. You’re a 5. You’re helping people when they’re the most vulnerable in their lives. That’s to be celebrated. It’s positively deviant and so different than everybody else.’’ My job not only in France, but also throughout the whole firm is just to make sure people have the vision and the tools, and then I get the heck out of the way because they’ll do it. It is important to try to create a culture that not only allows but also encourages positive deviance. We were fortunate to later win the 2010 JD Power Award for Service in our Real Estate Franchise business and three ‘‘Trippel Survey’’ awards for outstanding client service in our Relocation Company.
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