3. There are confusing explanations of different quality management
concepts (quality assurance, quality improvement,
quality control, quality design and quality policy) and clearly
a structure and coherence is missing. Within the quality
management system, each quality concept has many different
methods, for example, quality improvement has lean, six
sigma. Further, each method is comprised of many tools and
techniques (e.g. Kanban, 5S, pareto etc.). This plethora of
jargons leads to a confusion among researchers as well as
practitioners particularly in the case of low-skilled managers in
a small food companies.