Note: All forecasts are averages per company and assume that market growth averages 6% in
North America and Europe-Africa (the midpoint of the 5-7% projected range) and 10% in Asia-
Pacific and Latin America (the midpoint of the 9-11% projected range). The forecasts also
assume that competition among rival companies will be “normal”, such that intense competition
among rival companies won’t produce higher-than-projected growth in buyer demand for athletic
footwear or that weak efforts to capture additional sales (perhaps accompanied by sharply rising
prices) won’t result in lower-than-expected growth in buyer demand.
Ratings of Athletic Footwear Styling and Quality. The International