Under previous GAAP, when an item was initially recognized, the transaction or entry price (the price paid for an asset) is presumed to be its fair value absent persuasive evidence to the contrary. Because an exit price is not necessarily equal to the transaction price, SFAS No. 157 did away with that presumption. Instead, entities should consider whether certain factors, when present, might indicate that the transaction price does not represent fair value. When that is the case, a separate determination of fair values it to be made. SFAS No. 157 cite four examples that might indicate that the transaction price does not represent fair value.