4. Offering solutions rather than products or services has more potential upside from a revenue and profitability perspective.
Companies which are finding ways to offer genuine solutions to customer needs typically experience gains of 3- to 7-percent on sales. They also find due to their strengthened relationships with clients, longerand more lucrative contracts are being entered into and access to new markets which was previously hard to gain is being granted. Consistently attaining these gains is not just a matter of conducting some one-off training or retooling the sales force but is more a matter of having a different mind-set and offering real solutions with a value greater than the sum of the parts