The major distinction from international studies is that for occasional buyers in India health is the prime motivation rather than curiosity. Another point to be noted is that environment is not a major stated motivation for organic food purchase in India (for both regular and occasional buyers) while large population of international organic consumers go beyond merely purchasing organic products and go into environmental sensitivity (Davis et al., 1995; Hartman, 1998). Finally, the paper highlights the role of select demographic parameters in explaining the motivations of taste and the need to look after unwell people and the attitudes regarding reputation and certification.
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