1. Develop, implement and review the public relations programme and coordinate activities to augment the overall communication strategy.
2. Execute a media plan that includes content design and media placement plans that support corporate vision and values.
3. Ensure the company’s branding and images are promoted in a proper, coordinated and consistent manner.
4. Develop, implement and review a corporate social responsibility (CSR) programme to create stakeholder engagement, embrace opportunities and manage risks.
5. Promote and enhance collaborative working relationships within the press and publicity community.
6. Gather and report the status of the public relations works to management.