Valuing diversity by recognizing, rvelcorning, and cultivating differences among
people so they can develop their turique talents and be effective organizational rnernters
is difficult to achieve. Ethnocentrism can be a roadblock to this type of thinking.
Ethnocentrism is the belief that one's own group arlcl subctlture are ildlerently sllPerior
to other groups and cultures. Ethnocentrism nrakes it clifficult to value diversity-
Viewing one's own culture aS the best cultlrre is a natural tendency among most
people. Moreovet the business world still tencls To reflect the values, behaviors, and
assumpiions based on the experiences of a rather llornogeneous, white, middle-class,
male workforce. Indeed, most theories of marragement pr€surne that workers share
sin'rilar values, beliefs, motivations, and attitudes abolrt ,vork and life in general-
These theories presume one set of bel'raviors best helps an organization to be Prodlrctive
and eftective and therefore should be adopted by all employees.'r2
Valuing diversity by recognizing, rvelcorning, and cultivating differences among
people so they can develop their turique talents and be effective organizational rnernters
is difficult to achieve. Ethnocentrism can be a roadblock to this type of thinking.
Ethnocentrism is the belief that one's own group arlcl subctlture are ildlerently sllPerior
to other groups and cultures. Ethnocentrism nrakes it clifficult to value diversity-
Viewing one's own culture aS the best cultlrre is a natural tendency among most
people. Moreovet the business world still tencls To reflect the values, behaviors, and
assumpiions based on the experiences of a rather llornogeneous, white, middle-class,
male workforce. Indeed, most theories of marragement pr€surne that workers share
sin'rilar values, beliefs, motivations, and attitudes abolrt ,vork and life in general-
These theories presume one set of bel'raviors best helps an organization to be Prodlrctive
and eftective and therefore should be adopted by all employees.'r2
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