A business opportunity is similar to a franchise in that you get to market a known product or service, but you don't open your business as an extension of the franchise. This is less expensive than buying a franchise. Some business opportunities have no startup fees. Hallmark stores and Stride Rite children's shoe stores are examples of licensed dealerships. You get national marketing support and use the product signs and logo of the parent company, but you operate as your own business. Some business opportunities offer a turnkey business package that gives the buyer a business plan and operations support.