Primary media will entail 30-second network advertisements on television. The primary
networks will be the Corus Women division of Corus™ Entertainment Inc, which includes
stations OWN, W Network, CosmoTV and W Movies. As well as Slice, a division of Shaw
Media. Each network caters to national women-on-the-go, who are trendy and
independent, parallel to our key messages to target audiences. This will provide high
reach in shorter time.