The campaign helps at least to foster good sentiment among people during the festive season," said Vathit Chokwatana, vice-president of SET-listed Saha Pathanapibul Plc.
"Nonetheless, during this season the private sector itself has its own sales campaigns. Therefore, we must discuss how much further we can cut prices."
Saha Pathanapibul was one of 15 product makers and 15 retailers holding talks with Commerce Minister Chatchai Sarikulya yesterday.
They affirmed their support of the ministry's consumer product price cuts at 12,763 retail outlets nationwide.
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