Financial assistance under the Multimodal Transportation Fund shall be matched by local funding in an amount not less than 30% of the non-federal share of the project costs. Matching funds from a county or a municipality shall only consist of cash contributions provided by one or more counties or municipalities. In kind contributions are not permitted. Matching funds from a government council, business, economic development organization, or other public transportation agency shall only consist of cash contributions or cash equivalent for land following appraised value of real estate.