. The Biggest Loser Trainer, Pauline Nordin Launches a New Brand and App to Defatten America
Here’s a press release that I created for fitness expert Pauline Nordin. I lead with the most important information: a new app release, and then followed up with a reason why you should care (Nordin outsold famed fitness trainer Jillian Michaels). It was effective because it gave all of the facts and was easily quotable for journalists interested in the story.