Rakuten Super Points is the most popular loyalty points program in Japan. Points can be earned through shopping and various other services in the Rakuten Group's ecosystem. For shopping, consumers are granted 1 point per JPY 100 of purchases, and we often offer 2x or 3x points campaigns or more. 1 point is equivalent to JPY 1 for the next purchase, or it can be used for travel and commissions for financial services.