The Great Singapore Sale (GSS) frenzy officially kicks off today, but judging by the crowds being drawn to early sales around our city, shoppers and shops alike are already proving their true-blue Singaporean kiasu-ness. The GSS, which this year runs to July 26, can be a fantastic time to bag some great deals without maxing out your credit cards — but only if you know where to look. Here’s a complete cheat sheet to shopping till you drop for the savvy Singaporean.