Is your company aggressive about international expansion?
Market (segment size, wealth, and other characteristics)
Political and economic stability
Relevant social characteristic
Legal protection, barriers to entry, tariffs
Competitive environment
Infrastructure, distribution, available channels
Mode of entry, or no entry
Magnitude of investment
Is your company aggressive about international expansion?Market (segment size, wealth, and other characteristics)Political and economic stabilityRelevant social characteristicLegal protection, barriers to entry, tariffsCompetitive environmentInfrastructure, distribution, available channelsMode of entry, or no entryMagnitude of investment
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