Group Assignment (Group of 2) Write consumer decision making process of company product
Need recognition
-explain why your needs occurs
The need occurs when customer need some product the could nourish their brain and it could help with memorizing and also to feel refresh
-Any stimuli that affect needs ❤️
Information search
-Where did you get the information?
-Internet searh (review,Website)
-Brand's Summer Camp
-Advertising
-People (word-of-mouth)
-Any factor impact on information search❤️
Evaluation of alternatives
-What are your evoked set inert set and choice set
Evoked set
have 4 brand of Chicken soup
1.Brand's
2.Scott
3.Ming
4.Bonback
Inert set
Consumer identifies the brand chioces that they have no interest is Ming,Bonback
because hard to find,not have people know brand.
choice set
Brand's and Scott is the final set of brands.
-Show how to use compensatory rules Purchase ❤️
-What brand did you choose (why?)
Brand's because
-Where did you buy?
-Department store (paragon,central,lotus,big-c)
-Shop
-Supermarket
-When did you buy?
-get sick
-feel
Post purchase
-Any dissonance satisfy dissatisfied neutral feeling (why?)❤️