Scan widely. To act outside the box, one must first look outside the box. By searching
beyond the immediate deal on the table for elements of a potential value net, 3 D negotiators can retrain their focus on complementary capabilities and valuations that other players might add. Useful game changing questions include: Who outside the existing deal might most value an aspect of it? Who might minimize the costs of production, distribution, risk bearing, and so on? Who might supply a piece missing from the current process? Which is sues promise mutual advantage? What de vices might bring such potential value creating parties and issues into the deal? And at what point does complexity or conflict of interest between parties call for shrinking the scope of the negotiation? Scanning beyond the current game to claim value normally focuses on a parallel set of questions: Are there additional bidders or parties who could favor ably alter BATNAs in other ways? Can certain issues be linked for leverage?