The need for this research is justified for three reasons. First, customers may experience more than one particular product or service from different providers within the same entity. It is argued that theintegrated satisfaction with that entity will affect customer loyaltytoward entity given resort. However, the consumption of a range ofservices with the same resort setting has hardly been investigatedin terms of customer loyalty in the research literature, though it isvery much a commercial reality. This study contributes a researchmodel for understanding the formation of customer loyalty thatarises from consuming a range of services within a single resort.