For Hammer the success translated into unimaginable wealth. In 1990 Forbes estimated the young musician to be worth $33 million. Tapping into the success of the album, Hammer produced and starred in a film of the same name. The movie tells the fictional story of a rapper who returns home and defeats the city's biggest drug kingpin.
Returning quickly to the studio, Hammer released his fourth album, Too Legit to Quit, in 1991. In an effort to promote the record, the musician accompanied its release with a lavish tour and expensive music videos. Despite all the glitz and PR muscle, the record failed to capture the magic or the sales numbers his previous effort had.