The results of the CA, in the form of a preference function
for each individual, were used in a segmentation analysis.
Three well-defined clusters were obtained, with different
socio-demographic profiles and preference structures.
Regarding their appreciation of the packaging format, only
one of the clusters (identified as “traditional consumers”)
gave very low importance to this attribute, while for the
other two clusters, it was the most (“price-insensitiveconsumers”) or the second most (“innovative consumers”)
important attribute. It was noteworthy that the innovative
consumers were the only group to have the greatest
preference for the sliced slab ham, with the other two
groups preferring the conventionally sliced product.