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>>
Product categories
>> Cosmetics, haircare and skincare
The proportion in each country who bought cosmetics, haircare and skincare online.
United Kingdom
Germany
Nordics
France
Netherlands
Belgium
Spain
Italy
Poland
60%
50%
40%
30%
20%
10%
0%
>> Sport/leisure
The proportion in each country who bought sport/leisure products online.
United Kingdom
Germany
Nordics
France
Netherlands
Belgium
Spain
Italy
Poland
60%
50%
40%
30%
20%
10%
0%
>> Food
The proportion in each country who bought food online.
United Kingdom
Germany
Nordics
France
Netherlands
Belgium
Spain
Italy
Poland
60%
50%
40%
30%
20%
10%
0%
British top the list
The proportion who buy cosmetics, haircare
or skincare online is increasing in some
markets such as the United Kingdom and
Italy. It is however, decreasing somewhat
in other markets, including Germany and
France. The United Kingdom now tops the list
as the country in which the largest number of
people buy beauty products online.
Making steady progress