This leads to something akin to blanket approval of the reality of the marketing world’s undertakings. When identifying ourselves with these goals and actions, whose perceived interests are being served, and does this matter? A brief consideration of egregious examples found in political campaigning, lobbying, fraud, bid rigging, energy gouging, channel stuffing, and so forth, alerts us that many organizations are highly imperfect entities with mixed motivations. Furthermore, in most organizations, people other than marketers are setting priorities. Organizational marketing is important, but it should not be taken to represent all of marketing thought.