In addition, process reach and richness can enhance the relationshipbetween service co-production and firm performance. The detailed findings offer practical suggestionsfor IT firms that seek to attain superior firm performance by optimizing limited resources to foster theopenness of their corporate culture and invest in collaborative relationships in conjunction with increasedservice co-production. In addition, IT firms can manage digital process reach and richness to ensure thefulfillment of various needs and strengthen efforts in firm performance through service co-production.