However, not every organization performs better with a strong organic design.
Sometimes standard procedures, formal rules, and a more mechanistic approach
serve an important function. As an illustration, after the spring 2011 earthquake and
tsunami devastated areas of Japan, formal rules, orderly systems, and bureaucratic
self-identified “sports freaks” built a product called Stadium Vision, which allows venue owners to push video and digital content such as advertising to fans in the stadium . Now a multimillion-dollar business, Stadium Vision came together in less than four months, without the CEO ever being involved in the decision.