Do you like the sound of marketing and think it may be interesting to work in?
Apart from giving you the ability to earn a good salary, there’s one obvious appeal of marketing: it’s all about people — and what could be more interesting than that? Understanding people, and what drives them to behave in the way they do, is the essence of all marketing.
As human beings, our needs and desires (and the many factors that influence them) are constantly changing. To be a successful marketer, you need to be at the cutting edge of the latest developments and trends because, ultimately, no one is interested in yesterday’s news.