Media coverage can be defined as the way in which a particular piece of information is presented by media either as news, entertainment or as infotainment. It can affect the extent of information dissemination as well as influence the audience opinion while giving out the information. Bad coverage can ruin the corporate image, it can mar the positive publicity of a political party or even defame a celebrity. On the other hand, positive coverage can help to create a better image and positive public opinion. Different types of media coverage can be defined based on two important elements - the type of mass media used, and the style of coverage.