company image is like an orchestra. No sing instrument is responsible for an orchestra success or failure. Likewise, the image that a company projects is not based on a sing business card, glossy brochure or fashionable display, but on the total impression created by all of these things and more. there are many intangibles that can be critical, like the reputation you have, your principles and professionalism, your creativity, and even the warmth of an initial welcome
for a company to come across well internationally, it also needs to consider. A Finn might take an instant dislike to extravagance, a Ghanaian might prefer innovation to tradition,a qatari might put presonal rapport before anything else
images can create a negative impression or a positive feeling in a few seconds. if you get it right,that favourable first impression will help in building a successful business relationship