Newspapers are also excited about the iPad, which
represents a way for them to continue charging for
all of the content that they have been forced to make
available online. If the iPad becomes as popular as
other hit products from Apple, consumers are more
likely to pay for content using that device. The
successes of the App Store on the iPhone and of the
iTunes music store attest to this. But the experience
of the music industry with iTunes also gives all print
media reason to worry. The iTunes music store
changed the consumer perception of albums and
music bundles. Music labels used to make more
money selling 12 songs on an album than they did
selling popular singles. Now consumers have
drastically reduced their consumption of albums,
preferring to purchase and download one song at a
time. A similar fate may await print newpapers,
which are bundles of news articles, many of which
are unread.