The rapid growth in the electronic commerce over the internet has fuelled predictions and speculations about
what makes a business to consumer (B2C) web site effective. Increasing use of the World Wide Web as a B2C
commercial tool raises interest in understanding the key issues in building relationships with customers on the
internet. Trust is believed to be the key to these relationships. In this paper, an overall model has presented for
building online trust in this context. This model outlines some of the key factors that are related in this area and
suggests a framework based on these factors. With respect to the position and importance of the trust in online
commerce, this model helps businesses in order to capture, sustain and construct long-term relationships with
their consumers.