The company’s growth strategies centered on expanding its offerings and target market. Rosetta Stone planned to develop advanced course levels and add new languages. The company also recognized that adding skill development and remediation courses to its product line could attract advanced language learners to the brand. In addition, the company could develop customized versions of its programs for industries like healthcare, business, real estate, and retail. Rosetta Stone Version 4 TOTALe was planned for release in September 2010.29 It would integrate the Version 3 language-learning software solution with the online features of Rosetta Stone TOTALe.