Many large and midsize companies have found it extremely difficult to develop new information systems and Web sites that work with such systems to create new markets or reconfigure their supply chains. In the past, companies that have had the luxury of time--in many cases, years—to complete those reconfigurations. However, the speed at which the Internet has change market and marketing channels throughout entire industry adapt to the changed business environment of the information age must explore alternatives to traditional systems development methods. These alternatives include the incubator and fast venturing approaches that you will learn about in this chapter