In the last posting, I introduced an Italian philosopher and political theorist Gramsci’s idea, ‘Hegemony’ to explain the phenomena that people are controlled by the media such as TV and newspaper even in this modern society. According to his argument, the reason why the revolution against the Capitalism that many Marxism theorists predicted as it happened didn’t occur is that a bourgeois exercises not only the visible violence or political and economical pressure over the other group of society but also the cultural and ideological propaganda to draw people’s spontaneous consent.