The work of Meyer and Rowan [1977] is relevant to the application of institutional theory today. Meyer and Rowan explain that many of the policies and procedures used by organisations are enforced by public opinion, the views of important constituents, and knowledge through the educational and legal system. As a result, these products, services, techniques, processes become institutionalised and then gain even greater acceptance. In time, they function as “powerful myths and many organisations adopt them ceremonially” [1977]. Cater-Steel, Tan, and Toleman [2009b] examined the increasing global diffusion of ITIL and the motivation of individual Australian organisations adopting the framework. They concluded that ITIL processes have become “fashionable and institutionalised; they have travelled through time and space”.