"For the 2013 awards, a new Sustainable Packaging Award was created to highlight innovative contributions to the field of sustainable package design. As package designers, it is our innate responsibility to design packaging with our earth in mind. Each and every one us who designs consumer product packaging for a living has the ability and the duty to create packaging that has less of an impact on the world we all live in. This project does just that, and shows designers that you can create compelling and effective packaging out of sustainable materials.