Mono rebrands video-on-demand app
TO CAPITALISE on the surge of video consumption fuelled by the full launch of fourth-generation wireless Internet, Mono Group has rebranded its video-on-demand mobile application called “Doonung” to “MonoMaxxx” with the aim of making more than Bt155 million this year.
Patompong Sirachairat, chief operating officer, said yesterday that the company was throwing at least Bt50 million into a marketing and communications blitz for the new brand both in Bangkok and the provinces